Original Eyeshadow Primer Potion

4.8 (130)
$23.80 (15% off) with code: FRIEND$28.00
6-month financing with Macy's Card. *
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Color:Original

Product Details

Web ID: 2127504

Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

  • Product Features

    • WHAT IT DOES:
    • This nude creamy eye makeup primer works with all skin tones and dries invisibly to prep for flawless, crease-free eyeshadow looks with an easy-to-use applicator
    • The Urban Decay eyeshadow primer also ensures color stays rich and pigmented for up to 24 hours
    • Polymer technology fills in any imperfections on the skin's surface, visibly smoothing and prepping your lids for long-lasting shadow and eyeliner
    • HOW TO USE:
    • Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power
    • Mix with your favorite eyeshadow for crease-free, custom cream shadows and eyeliner
    • USE WITH:
    • Urban Decay Naked3 Eyeshadow Palette
    • Urban Decay Brow Blade Ink Stain + Waterproof Eyebrow Pencil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
"This eyeshadow primer helps makeup stay vibrant and crease-free throughout the day. Reviewers find it highly effective, with a little going a long way. The primer comes in several shades that can be worn alone or under eyeshadow. Many consider it the best primer they have used, outperforming other brands. Overall, this primer is a worthwhile investment for anyone who wants their eyeshadow to last."
AI-generated summary from 130 customers reviews.

4.8/5

130 star ratings & reviews

Write a Review
114
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5
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

6 years ago

WOW!

Your eye shadow isn't going anywhere with this stuff!!!!!! This stuff is great!

Recommends this product

6 years ago

best eye shadow primer ever

have tried many and i mean alot...this by far it the best. it has a slight shimmer so you can even wear this alone for a sheer nude type look and when i do wear eye shadow it will last from work to play

Recommends this product

6 years ago
from hawaii
What is your age?Over 60
What is your gender?Female
How often do you shop at macys.com?Frequently
What is your make-up style?Natural
What is your skin tone?Light
What is your skin type?Dry
What is your eye color?Green
Where did you purchase this item?In-store

urban decay eyeshadow primer

For the older eye, where eye liner is rubbed off almost as fast as you apply it due to droopy eyelids, this is a miracle product! My eyeliner now stays on until I remove it at night with this primer

Recommends this product

6 years ago
What is your age?30-39
What is your gender?Female
How often do you shop at macys.com?Frequently
What is your make-up style?Natural
What is your skin tone?Medium
What is your skin type?Combination
What is your eye color?Brown
Where did you purchase this item?Online

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

Like it!

Best quality for the price. The primer is really long-lasting, and prevents my eyeshadows from creasing. If i apply my makeup in the morning it still looks fresh in the evening.

On average, customers rate the Sheer/bold of this item as Sheer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

Recommends this product

6 years ago
What is your age?40-49
What is your gender?Female
How often do you shop at macys.com?Frequently

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Wow!

Wow, what a find! I stumbled upon the Urban Decay eyeshadow primer, read all about it and the reviews. I had never used an eyeshadow primer before so it perked my interest. This primer is great! It’s easy to apply with the sponge tip. First time I put it on I loved it! You can wear it alone as it’s got a sheer sparkly, golden look to it. I used liquid eyeshadow and it went on nice and smooth and easy to blend. It does not crease after wearing it all day. I usually put some highlighter just under my brow but didn’t need to with this. It’s a beautiful golden glow which looks great with my bronzer. Very impressed!

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

7 years ago
from Florida
What is your age?40-49
What is your gender?Female
How often do you shop at macys.com?Occasionally
What is your make-up style?Girly Girl
What is your skin tone?Medium
What is your skin type?Normal
What is your eye color?Brown
Where did you purchase this item?Online

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

The Best Eye Shadow Primer

I tried this primer 7 years ago and there is nothing better or even close. I like Sin the best since I have dark eyelids. Sin evens out my skin tone so that eye shadow looks like its true color. I like the new container better than the old one also.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

7 years ago
What is your age?40-49
What is your gender?Female
How often do you shop at macys.com?Frequently
What is your make-up style?Girly Girl
What is your skin tone?Light
What is your skin type?Combination
What is your eye color?Brown
Where did you purchase this item?Online

Must Have For My Makeup Drawer

Use this daily. Won’t allow it to run out. Lasts all day and even looks great alone. I’m on my 4th tube. Favorite product!

Recommends this product

7 years ago

Love It!

Best eye primer I have ever used(and I've thrown a lot away) definitely worth the try.

Recommends this product